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1

The role of brand equity in a new rebranding strategy of a private label brand

Marques, Catarina, da Silva, Rui Vinhas, Davcik, Nebojsa S., Faria, Rita Tamagnini

Journal:

Journal of Business Research

Year:

2020

File:

PDF, 724 KB

2020

2

Online corporate brand image, satisfaction and loyalty

Da Silva, Rui Vinhas, Syed Alwi, Sharifah Faridah

Journal:

Journal of Brand Management

Year:

2008

Language:

english

File:

PDF, 243 KB

english, 2008

3

Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research

Davcik, Nebojsa S., Vinhas da Silva, Rui, Hair, Joe F.

Journal:

Journal of Product & Brand Management

Year:

2015

Language:

english

File:

PDF, 435 KB

english, 2015

4

Cognitive, affective attributes and conative, behavioural responses in retail corporate branding

Vinhas Da Silva, Rui, Faridah Syed Alwi, Sharifah

Journal:

Journal of Product & Brand Management

Year:

2006

Language:

english

File:

PDF, 516 KB

english, 2006

5

The link between offline brand attributes and corporate brand image in bookstores

Vinhas Da Silva, Rui, Faridah Syed Alwi, Sharifah

Journal:

Journal of Product & Brand Management

Year:

2008

Language:

english

File:

PDF, 314 KB

english, 2008

6

Assessing customer orientation in the context of buyer/supplier relationships using judgmental modelling

Rui Vinhas Da Silva, Gary Davies, Pete Naudé

Journal:

Industrial Marketing Management

Year:

2002

Language:

english

File:

PDF, 378 KB

english, 2002

7

The Importance of Green Marketing for Portuguese Companies in the Footwear Industry

Ribeiro, Helena mname, Vinhas da Silva, Rui mname

Journal:

SSRN Electronic Journal

Year:

2017

Language:

english

File:

PDF, 162 KB

english, 2017

8

Country of Origin and Destination Effects in Buyer Decision Making: A Relationship Perspective

Silva, Rui Manuel Vinhas da, Davies, Gary, Naudé, Pete

Journal:

Journal of Business-to-Business Marketing

Year:

2001

Language:

english

File:

PDF, 190 KB

english, 2001

9

Factors that Contribute to Brand Affinity

Murphy, Kyle mname, Vinhas da Silva, Rui mname

Journal:

SSRN Electronic Journal

Year:

2017

Language:

english

File:

PDF, 455 KB

english, 2017

10

B2B: A Paradigm Shift from Economic Exchange to Behavioral Theory: A Quest for Better Explanations and Predictions

LaPlaca, Peter, da Silva, Rui Vinhas

Journal:

Psychology and Marketing

Year:

2016

Language:

english

File:

PDF, 247 KB

english, 2016

11

Online brand attributes and online corporate brand images

Vinhas Da Silva, Rui, Faridah Syed Alwi, Sharifah

Journal:

European Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 353 KB

english, 2008

12

The Importance of Green Marketing for Stakeholders: The Case of Portuguese Footwear Companies

Ribeiro, Helena mname, Vinhas da Silva, Rui mname

Journal:

SSRN Electronic Journal

Year:

2017

Language:

english

File:

PDF, 156 KB

english, 2017

13

A Critical Success Factor model for CRM implementation

Silva, Rui Vinhas Da, Rahimi, Ilan (Daniel's)

Journal:

International Journal of Electronic Customer Relationship Management

Year:

2007

Language:

english

File:

PDF, 181 KB

english, 2007

14

Independent Artists' Access to Communications Channels: How Hard Is It Out There?

Pontes, Alexandre mname, Vinhas da Silva, Rui mname

Journal:

SSRN Electronic Journal

Year:

2017

Language:

english

File:

PDF, 223 KB

english, 2017

15

Marketing to UK retailers: Understanding the nature of UK retail buying of textiles and clothing

Vinhas da Silva, Rui, Davies, Gary, Naudé, Pete

Journal:

Journal of Fashion Marketing and Management

Year:

2000

Language:

english

File:

PDF, 732 KB

english, 2000

16

Online and Offline Corporate Brand Images: Do They Differ?

Sharifah Faridah Syed Alwi,Rui Vinhas Da Silva

Journal:

Corporate Reputation Review

Year:

2007

Language:

english

File:

PDF, 348 KB

english, 2007

17

Country Personality Scale: is a Five-Dimensional Model a Better Methodological Instrument?

Burcio, Carlos Manuel Súcia, Silva, Rui Vinhas Da, De Fátima Salgueiro, Maria

Journal:

Tourism Analysis

Year:

2016

Language:

english

File:

PDF, 429 KB

english, 2016

18

Individual actors and embeddedness in business-to-business interactions

Gonçalves, Sara Martins, da Silva, Rui Vinhas, Teixeira, Natália

Journal:

Industrial Marketing Management

Year:

2018

Language:

english

File:

PDF, 620 KB

english, 2018

19

Assessing brand personality associations of top-of-mind wine brands

Brochado, Ana, Vinhas da Silva, Rui, LaPlaca, Peter

Journal:

International Journal of Wine Business Research

Year:

2015

Language:

english

File:

PDF, 206 KB

english, 2015

20

Volunteerism, compassion and religiosity as drivers of donations practices

de Abreu, Madalena Eça, Laureano, Raul M. S., da Silva, Rui Vinhas, Dionísio, Pedro

Journal:

International Journal of Nonprofit and Voluntary Sector Marketing

Year:

2015

Language:

english

File:

PDF, 185 KB

english, 2015

21

Managing Volunteerism Behaviour: The drivers of donations practices in religious and secular organisations

De Abreu, Madalena Eça, Laureano, Raul M. S., Alwi, Sharifah Faridah Syed, Da Silva, Rui Vinhas, Dionísio, Pedro

Journal:

Journal of General Management

Year:

2015

File:

PDF, 11.74 MB

2015

22

The Factors Influencing Electronic Trust in Online Booking Websites: A Study of the Portuguese Consumer

Falcco Costa, Mariana mname, Vinhas da Silva, Rui mname

Journal:

SSRN Electronic Journal

Year:

2017

Language:

english

File:

PDF, 249 KB

english, 2017

23

Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research

Davcik, Nebojsa S., da Silva, Rui Vinhas, Hair, Joseph F.

Journal:

SSRN Electronic Journal

Year:

2013

Language:

english

File:

PDF, 478 KB

english, 2013

24

Environmental business strategy: the Portuguese case

Rui Vinhas Da Silva, Natalia Teixeira

Journal:

Business Strategy and the Environment

Year:

2008

Language:

english

File:

PDF, 74 KB

english, 2008

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